The CSG Digital Folio® platform drives the customer shopping experience across “Three Screens,” with an end-to-end Microsoft .Net architecture based on the Azure cloud that also leverages state-of-the-art multitouch technology. The end result is an easily integrated method of improving your customers’ shopping experience, increasing on-line and in-store traffic, refining staffing efficiencies, and decreasing in-store purchase abandonment.
On-line
Over 36 million people are doing online research/shopping each day in the U.S. Digital Folio is a browser based “universal shopper” that makes shopping for anything simple yet multi-faceted, socially engaging and efficient, personally and economically rewarding…even FUN.
With Digital Folio, customers collect all the electronic information on any product or service into a single resource they can then view, share, enhance, and use wherever they are—at home on a desktop, at work or anywhere on a smart phone or other web-enabled handheld device.
After adding the Digital Folio plug-in to their Internet browser, any site’s content can be saved in a Digital Folio file. They simply drag and drop to collect and compare products, features, prices, availability, reviews…and keep it all together in a resource that’s accessible, immediate, and very user-friendly. This helps a customer stay organized and can be Retailer-branded and travel with the online consumer across all web sites.
A feature of the Digital Folio is a new patent pending on-line component that allows, for the first time, a retailer to tap into, promote, and pull traffic from competitor and/or manufacturer web sites. CSG calls it Digital Overlay with Real-time Promotions and Pricing. It will be launched in-market this January with a top ten U.S. retailer. Their ROI model shows a $100+MM revenue opportunity for the average large retailer. Another new feature of Digital Folio is the Visual Smart Search which allows customers to visually sort and find retailer’s products quickly and easily, which will save them time, improving retailer loyalty.
Mobile
Next, customers can take all this information with them—to their favorite store —and further enhance it with additional resources provided immediately by knowledgeable sales staff or, with personal photos taken of products in-store or elsewhere.
In-Store
Digital Folio content can be viewed and worked within store on a MS Surface unit or vertical Win 7 multi-touch screen. As a Microsoft Strategic Surface Partner, CSG knows multi-touch! The large, collaborative canvas of the Surface unit allows an ideal venue for in-store staff engagement with the shopping experience. Digital Folio provides content aggregation and an experience that brings to life product video clips, interactive demos, and other digital assets that consumers can not only interact with in store, but also take with them for access from home or on their phone. CSG has also developed an integrated “Tool Chest” mechanism on the Surface unit for retailer staff learning and information sharing to improve their speed to proficiency. The Tool Chest even provides retailer-configured ‘one touch’ competitor price matching to streamline the sales staff interaction and improve sales conversion.
Summary
CSG is a trusted Microsoft partner that specializes in the Retail industry that can help companies take the customer experience to the next level.
